By embracing fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Seglar has found ways to keep its interlocking stones in the hands of millions. It’s a model that other companies should follow, says McKee.
Which wanted to 1948, Ole Kirk Kristiansen and his workshop had just started producing a variety of wooden gadgets. It had not been until the following calendar year that they started out using a fresh plastic-injection rounds machine to make plastic bricks, which before long gave all of them an advantage above their competition in the booming post-war market.
In 1949, they set about producing the bricks with studs built in to enable them to combine together. This was a key version, making the bricks a lot more stable and sturdy. Later, in 1958, https://lego-x.com/2021/10/29/best-data-room-software-to-keep-business-on-track/ they built a major improvement with the benefits of what is known as the « stud and joining system », which in turn ensures that almost every Lego stone fits with any other packet. These two vital iterations are why Seglar sets created 40 years back still interlock seamlessly with those produced today.
Over the years, Lego possesses kept their finger over the pulse of pop lifestyle by joining up with big-name franchises such as Star Battles and Harry Potter. It includes also embraced the community of adults that are fans of the brand, known as AFOLs (Adult Admirers of Lego), with a selection of sets such as the Back to the Long term future DeLorean time machine and a set of girl Nasa scientists.
